New Marvel deal for Stan Lee Are there even more cameos from the late comic book legend? — Cinema News

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Comic legend Stan Lee died in 2018 — and by that time he was much more than the inventor of numerous legendary characters such as Spider-Man, Iron Man, Black Panther, the Fantastic Four, Thor, Daredevil, Hulk and She-Hulk or Doctor Strange and Scarlet Witch. He was a pop culture icon himself. Even people who had never held a comic book in their hands knew him through his legendary cameo appearances in Marvel films.

Now, despite Lee’s death, could there suddenly be more such cameos? At first glance, this is indicated by a deal that Hollywood’s industry magazines are now reporting on. This agreement was concluded between Marvel and Stan Lee Universe for a period of 20 years. The deal includes a license to «use the name and likeness of Lee in future films and television productions, as well as Disney theme parks, other experiences and merchandise.» Numerous archive recordings of Lee are also part of the agreement.

But what does it exactly mean? For that, we also have to look at the company that Marvel made the deal with.

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Stan Lee Universe was launched in 2020 as a joint venture of POW!, a company that Lee himself founded. Entertainment and the company Genius Brands International, which specializes in licensing issues. The goal was to bundle all rights from Stan Lee’s estate that arose outside of Marvel.

That’s not entirely unimportant when you scrutinize the new deal. Because it gives Marvel access to the things that Lee has done outside of his work for the comic giant. This also includes images, existing videos or audio recordings of the legend. Marvel and, of course, parent company Disney, can now use this.

Audio recordings could be the template for Lee’s clips in theme parks, old interviews maybe used for behind-the-scenes series like those produced for Disney+, but images and poses can also form the basis for new merchandise products. As a VR figure, Lee could now, for example, greet visitors when entering an attraction thanks to the contract.

Don’t count on Lee camos due to digital technology

While the possibility of Marvel now using Lee’s looks and voice sounds like an opportunity to now resurrect the comic book creator in cameos using digital technology, that’s probably not the intended purpose of the deal . Of course, that would be technically possible, as Disney itself has shown with the “Star Wars” films and, for example, Carrie Fisher and Peter Cushing in “ Rogue One ” or a young Luke Skywalker in “ Boba Fett ”, where Mark Hamill actually isn’t either should have been more on the set.

However, Disney and Marvel should know only too well that a digital resurrection just for a cameo would not cause enthusiasm among many fans, but could rather trigger negative reactions. So you shouldn’t necessarily expect that there will suddenly be completely new cameos from Lee in the upcoming MCU films. However, Marvel should find many other ways to use Lee’s familiar face and voice in the future.

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