Disney and its affiliates
In North America, » Doctor Strange In The Multiverse Of Madness » grossed around $61 million over the weekend. That’s number one in the cinema charts, of course, but it’s still a massive drop of around 67% compared to the first weekend. By comparison, the most recent Disney Marvel launches Shang-Chi and Eternals are down just 54% and 62% respectively, predecessor Doctor Strange is down just 49%, and the latest major superhero Cinema extravaganza » The Batman » by 50%.
In Germany, 330,000 cinema tickets sold were also easily enough for first place in the cinema charts (perennial favorite » Fantastic Animal Beings — Dumbledore’s Secrets » is well behind in second place with around 72,500). At just under 60%, the decline is much more moderate than in the USA.
But how are these numbers classified? Aren’t declines of 60 or almost even 70% massive crashes and a strong indication that the film was received poorly and the opinions of the cinema-goers* from the first weekend are now discouraging more? It can’t be said in general terms…
Of course, «Doctor Strange 2» is still a hit
The decline in cinema tickets sold from the first to the second weekend is often used as an indication of the audience’s opinion of a film. When evaluating these numbers, however, one must always consider all the circumstances. In Germany as in North America, for example, this weekend was mostly real summer weather. A lot of people automatically stay away from the cinemas. There was also a terrible racist attack in the USA. That also keeps people away from the cinemas – either out of fear of imitators or because they follow the news.
Above all, however, «Doctor Strange In The Multiverse Of Madness» is a film that was clear from the start that it would be extremely front-heavy. The spoiler phobia sometimes reached new proportions here. A lot of people who might otherwise have only gone on the second or third weekend were afraid of getting spoiled special cameos — and therefore went straight to the cinema on the first weekend.
This was also the case with » Spider-Man: No Way Home «, which, like «Doctor Strange 2» in North America, had a massive crash of 67% on the second weekend. But of course the Spidey multiverse adventure is not a disappointment, it has far exceeded all expectations. There, too, curiosity and spoiler phobia only made for an extremely front-heavy first weekend, so that the decline compared to the actually really strong second weekend seemed so massive.
After «Doctor Strange 2»: Will the Illuminati become really important again?
Hardly anyone at Disney and Marvel should have concerns that, after the eleventh-biggest US start in history, «only» the 32-best second weekend for «Doctor Strange 2» is recorded. The sequel has already surpassed the total box office of its predecessor «Doctor Strange» in North America and especially worldwide.
The fact that an almost three-hour long, dark film like » The Batman » in the USA now had a better second weekend than the Marvel blockbuster «Doctor Strange In The Multiverse Of Madness» shouldn’t be seen as a weakness of Sam Raimi’s MCU adventure rather a testament to how enthusiastically the DC film starring Robert Pattinson was received.
Of course, Marvel should have been thinking about «Doctor Strange 3» for a long time…
Doctor Strange 2: Ending Explained (FILMSTARTS Original)