ProSieben
TV viewers have to adapt to a major change in the program: the popular mega blockbuster on ProSieben, which has been running reliably on Sundays for many years, will be abolished.
In an interview with DWDL , broadcaster boss Daniel Rosemann dropped the bomb, but admitted that there will continue to be Hollywood feature films on ProSieben, but that they will no longer be as important as in the past: «ProSieben is not doing without Hollywood . US license [sic] will always have an important part in our grids. But on another primetime evening of the week we have to and want to do without feature films.”
That’s why ProSieben says goodbye to the Sunday blockbuster
Rosemann also provides a reason: “Since we usually get films for free TV about two to three years after the theatrical release, we can already foresee due to the pandemic: there will be no satisfactory supply of blockbusters in the near future.”
So there is a lack of replenishment, because new blockbusters usually end up on free TV (usually on ProSieben or RTL) for the first time about two years after the cinema release. But the corona pandemic brought blockbuster production to a standstill for months. In many places, cinemas were closed for a long period of time in 2020, which meant that major Hollywood productions such as » Fast & Furious 9 » or » James Bond: No Time To Die » were repeatedly postponed.
And even after the crisis, the blockbuster business is no longer the same: There is no longer such a large number of great films because since the pandemic, fewer mega-blockbusters such as » Spider-Man: No Way Home » have dominated cinemas. It is understandable that ProSieben draws conclusions from this.
The broadcaster boss also touches on another justification: » Perhaps the competition between streaming services means that there are simply forms and genres that are no longer worthwhile for free TV.» Of course, streaming is an ever-growing factor and is currently in the process the cinema crisis, the gap between the screen premiere and the VoD debut has become shorter and shorter. Some films such as » Black Widow » were even released as a stream at the same time as the theatrical release during the pandemic. It’s just getting harder and harder for free TV premieres to attract a lot of interest.
What comes instead on ProSieben Sunday?
Rosenberg then revealed to DWDL what content the Sunday evening on ProSieben will now be filled with instead. They rely on in-house productions: «It’s about formats that like to be a window to [sic] the world and serve the desire for adventure and escapism with fun in the game. A great experience with traveling celebrities that I can witness from the comfort of my own home.”
It is not yet known when the change will come into effect. In June, however, the first programs are to be presented, which are to be used in the future as a replacement for the Hollywood blockbusters.
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