Advertising on Netflix is ​​supposed to come later this year That’s why that might even be a good thing! — Cinema News

Netflix

2022 has been a black year in Netflix history so far. For the first time in its existence, the streaming provider recorded a decline in users: instead of the targeted additional 2.5 million subscribers, 200,000 users were lost in the first quarter of the current year. As a result, cutbacks were made immediately, numerous projects were immediately canceled and, among other things, a wave of layoffs in the animation department followed.

In the future, there will be more content that is suitable for the masses, which at first sounds like cutting off creative, courageous films and series and instead investing primarily in material that appeals to a particularly broad audience. Given the tremendous success of questionable content such as 365 Days and 365 Days 2: This Day , anyone can imagine at this point what that could mean for years to come. But now follows what might sound like a (further) shock for many paying customers: Netflix is ​​to rely on advertising in the future – starting in 2022! We’ll tell you why that might not be as bad (and nonsensical) as you might think.

Advertising on Netflix: Stream cheaper

After the user decline, advertising doesn’t necessarily sound like a tried and tested means of getting the numbers back on track. Because one thing is clear: Those who use Netflix also enjoy being able to watch films and series without any advertising – because they are simply annoying and tear you out of the stories again and again. So why should exactly this step attract potential new customers?

After the decline in users: Netflix is ​​dropping projects in series – and continues in a scary direction

Well, above all, you want to offer Netflix cheaper with an advertising tariff. Alternatively, there could be a “surcharge variant”, so to speak, that runs without advertising. A perfectly understandable step, after all, with Netflix, Amazon Prime Video , Disney+ , Sky Ticket and Apple TV+ as well as many other streaming providers (and the upcoming launches of Paramount+ and HBO Max, among others) at some point for many film and series fans The limit has been reached as to how much you want or can pay for streaming subscriptions. Alternative solutions are therefore needed.

Citing two anonymous sources, the New York Times is now reporting that Netflix is ​​targeting an ad-supported plan before the end of the year. Co-CEO Reed Hastings has already announced that he wants to find a solution to this «in the next one to two years» — which is now to be implemented soon.

Action is also taken against account sharing

Many share their Netflix subscription with friends or family — because that’s practical and saves money. But things are about to change here too. However, shared Netflix accounts should not be prohibited, but should be possible for an additional charge. Statistics from the first quarter of 2022 show that a full 100 million households use Netflix via a shared account — and that this could therefore be a large additional source of income for the streaming giant.

A test run in some countries, in the course of which an additional $2.99 ​​per month was incurred, seems to have made those responsible at Netflix confident that they would adopt the concept worldwide. When and in what form all this will ultimately be implemented in Germany is currently not known.


Tags

Is#Advertising#on#Netflix#Inevitable?#|#The#Motley#Fool
2022#-#Netflix#with#advertising:#Why#I#can#confidently#do#without
Advertising#on#Netflix

Related Posts

Wo ist Liam Neeson wenn man ihn braucht? Deutscher Trailer zum Mädchenhändler-Thriller «Taken In L.A.»

» Taken In LA » revolves around Angie ( Jane Widdop ). The cheerful, musically talented teen meets a boy ( Dylan Sprayberry ) who claims his…

Netflix’ mega erotic hit will be continued in 3 days The German trailer for «365 Days 2» is full of sex and bare skin — cinema news

365 Days is Netflix ‘s 50 Shades Of Gray : a superficial erotic film that was badly received by both critics and the general public, but still…

After a decline in users Netflix is ​​discontinuing projects in series – and continues in a scary direction – cinema news – FILMSTARTS.de

Netflix So far, Netflix has been a success story. The streaming service kept getting bigger. More and more customers were registered worldwide. But this week there was…

«Game Of Thrones» is a joke Netflix’ «Stranger Things 4» will be one of the most expensive seasons of all time — series news

Netflix » Stranger Things » Season 4 is set to be as big and epic as no other season of the popular Netflix mystery series has ever…

Today on TV The conclusion of a celebrated superhero trilogy is only okay despite the mega twist and Marvel side swipe — cinema news

Disney and its affiliates When at the end of “ Split ” with James McAvoy as the kidnapper with a 23-fold split personality Bruce Willis suddenly sits…

Netflix-Tipp Dieser Film ist nahezu perfektes Blockbuster-Kino – knapp zwei Stunden Sci-Fi-Action vom Feinsten

Warner Bros. / Netflix If you like sci-fi action, you’ll love Edge Of Tomorrow — Live. The. Repeat ” probably already know, the film in which Tom…

Добавить комментарий

Ваш адрес email не будет опубликован.